The project deals with perception, collective conscious, the psychological functions of color in society and its association with crime photography. This specific genre thrived within the auspices of modern photography. The images featured by photographers in the likes of Weegee, mostly in black white are truly memorable.

In a fairly playful, nostalgic, yet ironic manner, in reference to detective and film noir stories, I have observed and devised happenings, where red color and the images’ captions serve as clues of ambiguous narratives. What can one really say about our agreement in society to attribute certain properties to certain colors? Is RED going to be always associated with danger, blood, love, Santa Claus, Coke or the stop sign? How rooted into our collective conscious these cues really are?