MYSTERY IN RED

In this project, the creative research concerns perception, collective consciousness, and the psychological roles of color in society, particularly its historical association with crime photography. This genre, notably flourishing within the realm of modern photography with iconic works by photographers like Weegee, has traditionally been dominated by black and white imagery.

Adopting a playful, nostalgic, yet ironic approach reminiscent of detective and film noir narratives, the project entertains constructed scenarios where the color red and accompanying image captions serve as ambiguous clues to narratives. This investigation prompts inquiries into the societal consensus regarding the attribution of specific properties to particular colors. Will red always evoke associations with danger, blood, love, Santa Claus, Coca-Cola, or the stop sign? How deeply rooted are these associations within our collective consciousness?

Through this exploration, the project seeks to unravel the complexities of color symbolism and its impact on our perceptions, highlighting the fluidity and subjectivity of cultural interpretations and the enduring influence of visual cues on societal understanding.